Going online, pretty much any business will face fierce competition. Often the local market is even more difficult to tackle and outranking local competitors seems impossible to some. Competing with large brands is quite a challenge and it can really be an issue if those brands are competing in your local market, too. Furthermore, localized search engine results might push your “normal rankings” down – literally making your website go dark when it matters most. Google Places, Bing and Yahoo local listings are cluttering up the “normal” search results design and for a business that is not listed as part of the local programs of the search engines it is difficult to even show up on page #1 of the search results accordingly. [Read more…] about Online Marketing Help For Local Businesses
Having your website online is a good step, but you also need to make sure that your web hosting provider is a good one. For one you want to make sure that your website is up and available at all times. You also want to make sure that your web hosting provider gives you good support and service and does not over-charge you for web hosting. That does not mean you should go for the cheapest web hosting provider out there, but there is no need to pay a fortune either. [Read more…] about Your Website Performance Is Important
When you have a website you do not want to fly blind on the Internet. You need web statistics of your website and analyze data to get the most out of your online presence. One important piece to that puzzle many people do not know about is to get a Google Webmaster account (not just Google, because Bing has this too, but for this article we will concentrate on Google). The Google Webmaster account is your connection into Google where you can receive valuable insight into how your website is doing from their perspective. [Read more…] about Get A Google Webmaster Account For Your Website
If you read the media, watch the news, and follow certain news outlets (blogs, etc.) you might think that any business that does not have a Facebook Fan Page is doomed. You might get the impression that Facebook fan pages make a lot of money and that every business should really jump on the bandwagon immediately. But is this hype about Facebook fan pages justified? Will your business need a fan page to succeed online? [Read more…] about Do You Really Need A Facebook Fan Page?