Content is king when it comes to the Internet. But not all content is considered the same. While good content makes for a decent read, great content is what sells your products and services. It is not about adding fresh content to your website anymore, you need great content on your website that captures the visitor’s attention and eventually leads to a sale or conversion. While it is an old concept, a fairly new term has been used to define this process:
It is called “Content Marketing”.