Google Adsense Tuning And How To Place Ads Inside A WordPress Article

A few weeks ago I was invited by Google to a Google Adsense Special Event they were holding at the Google office in Boulder, Colorado. The event included some generic PowerPoint presentations and some solid advice. I was also matched up with a member of the Google Adsense team for a one on one review of my account and my main website. This one one one session was very interesting and since then I have been playing with different Google Adsense variations.

Google Adsense WordPressI can tell you that there are many ways to reduce your income from Google Adsense. It is amazing how much a small change can make Google Adsense ads less performing. Of course there are plenty of options how things can work the opposite direction as well. But it requires a lot of testing and it requires some balls to mess around with one of your top performing websites. You probably should not care about reduced income if you make only a few dollars per month, but if your Google Adsense income is significant a small change can mean a lot less coin being transferred your way with the next payment. Definitely make sure you play with different ad sizes and color variations and give each ad enough time to collect data so that you can make an informed decision.

While split testing the different ads it is also important how to position your ads on your website. The best performing ad position for me is above the article, but below the headline of that article. However, this is bad for the user experience in my opinion. It can actually happen that the user will never see the article they came for in the first place if they find an ad appealing and click on it. While that is great from a revenue perspective, it can have a big negative impact on your search engine rankings and you can jeopardize your good ranking for some short revenue. The Google Adsense team will tell you one thing, while the Google Search team will tell you otherwise. It is up to you to really find the thin line in the middle. In addition, I prefer to have visitors on my websites a little longer and not to lose them right away.

One way to compromise is to place the Google Adsense ads at the top of the article, but to let the text flow around the ads. It is not as intrusive compared to just placing the ads above the article. Overall it makes the pages look nicer, too. The user experience is better and in the end that is an important piece for me (and your search engine rankings). In addition to have the text flow around the Google ads I am also making sure that on my WordPress based websites the ads are only shown on the specific article pages and not on the home page. Here is a piece of code that you can use to accomplish just that. Just paste it into the location that represents the place where you want to display the Google ads. The screenshot above gives you a good view at how this will look like production.

 <div style=”float: left; margin: 5pt”><?php if(is_single()) { ?>Your Adsense Code Goes Here<?php } ?> </div>

By the way – the color combination for the ad block that you did not perform very well for me. I am using an Excel Spreadsheet to keep track of when I made changes to a specific ad and ad channel and then how the specific ad worked out in production. This testing process is called split testing and if you are trying to sell online should be something you do all the time.

I use the Genesis Framework (Studiopress) on most of my websites because it is SEO optimized right out of the box and it allows easy changes to WordPress through hooks. There are even some Genesis related WordPress plugins available so that you do not need any coding knowledge to customize your blog. I’ll put the code from above into the following Genesis Hook

genesis_before_post_content

Very easy to do split testing this way. One single change updates the Google Adsense ads on all your postings.

Disclaimer: Please note that the link to Studiopress is a so-called affiliate link and the fine folks of the FTC require me to disclose the fact that if you would buy Studiopress through this link that I will earn a small commission in return. I use StudioPress on many websites, as a matter of fact this very website here is using Studiopress. You can see that these are beautiful WordPress themes. I think it would be great option for your blog as well. Thank you for your understanding.