If you are selling products through Amazon FBA you are most likely familiar with pricing, automated repricers, and the crazy race to the bottom that is often wiping out profits for everyone involved. Automated repricers are used to by sellers to maintain a presence in the “Buy Box” and to have sales – even when a competitor is trying to outbid everyone else.
While repricers and repricing are great tools to keep your sales going, they are also a pain the rear because if a bidding war gets started the profits usually go out the window – for everyone involved. Some people participate in these price wars at all cost – especially when they want to hurt a competitor hoping that the other guy blinks first (gives up) or runs out stock allowing prices to return to normal levels. [Read more…]