On April 4th in 2002 I founded and registered my own business and have been in business ever since. I just filed the annual report for my business with the State of Colorado. It has been a wild ride with lots of up’s and down’s, but more important - it has been a lot of fun. If you own a business and want to be successful, I think it is extremely important that you are passionate and that running the business is fun. For me it has been a lot of fun. [Read more...]
My Content Strategy for 2012
In this article I am going to talk about a very important part of my online strategy for 2012. And while this article describes my strategy, this strategy is something you should consider for your website as well. The year 2011 has shifted things around quite a bit and while it was already important to have good content on your website, the level of importance has gone up dramatically. I have already started implementing parts of this strategy and will expand on it even further for 2012. [Read more...]
Online Marketing Help For Local Businesses
Going online, pretty much any business will face fierce competition. Often the local market is even more difficult to tackle and outranking local competitors seems impossible to some. Competing with large brands is quite a challenge and it can really be an issue if those brands are competing in your local market, too. Furthermore, localized search engine results might push your “normal rankings” down – literally making your website go dark when it matters most. Google Places, Bing and Yahoo local listings are cluttering up the “normal” search results design and for a business that is not listed as part of the local programs of the search engines it is difficult to even show up on page #1 of the search results accordingly. [Read more...]
Your Website Performance Is Important
Having your website online is a good step, but you also need to make sure that your web hosting provider is a good one. For one you want to make sure that your website is up and available at all times. You also want to make sure that your web hosting provider gives you good support and service and does not over-charge you for web hosting. That does not mean you should go for the cheapest web hosting provider out there, but there is no need to pay a fortune either. [Read more...]
Get A Google Webmaster Account For Your Website
When you have a website you do not want to fly blind on the Internet. You need web statistics of your website and analyze data to get the most out of your online presence. One important piece to that puzzle many people do not know about is to get a Google Webmaster account (not just Google, because Bing has this too, but for this article we will concentrate on Google). The Google Webmaster account is your connection into Google where you can receive valuable insight into how your website is doing from their perspective. [Read more...]
Google Adsense Tuning And How To Place Ads Inside A WordPress Article
A few weeks ago I was invited by Google to a Google Adsense Special Event they were holding at the Google office in Boulder, Colorado. The event included some generic PowerPoint presentations and some solid advice. I was also matched up with a member of the Google Adsense team for a one on one review of my account and my main website. This one one one session was very interesting and since then I have been playing with different Google Adsense variations. [Read more...]
What Is Your Domain Name?
Before even thinking about search engine optimization or online sales and marketing you will need a website. And to setup a website you will need a domain name. I do have roughly 50 to 60 websites myself and they are all sitting on individual domain names each. I am doing online marketing through my websites for the longest time and through my different websites I have learned quite a few things. [Read more...]
Why Local Search Engine Optimization
If you take a look at my website you can see that I am offering localized search engine optimization. Yes, it is still search engine optimization, but with an emphasis on local and that emphasis comes with a reason. If you have been doing Google searches over the years you might have noticed that search results have changed over time. Even if you do a generic Google Search without adding a local identifier like your city name, you will still see search results that are very localized in nature. [Read more...]